So, are we satisfied?

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The question I have continued to ask over the course of this unit is, “Are we satisfied?”. Can the patterns in advertising that we have investigated be considered acceptable? To answer this, we are going to debate the issue. In 2008 the EU parliament developed a resolution addressing this resolution. Read the brief analysis/assessment of this resolution:

European Parliament Resolution on how marketing and advertising affect equality between women and men

Rapporteur: Eva Britt SVENSSON (GUE/NGL/SE)

2. EP reference number: A6-0199/2008 / P6-TA-PROV(2008)0401

3. Date of adoption of the resolution: 3 September 2008

4. Competent Parliamentary Committee: Committee on Women’s Rights and Gender Equality (FEMM)

5. Brief analysis/assessment of the resolution and requests made in it:

The resolution highlights the European Parliament’s concerns regarding sexual stereotyping in advertising and marketing and seeks to eliminate it. Particular concerns are expressed in relation to the impact of such stereotyping on children (recital O and point 10).

The Parliament calls for further research to elucidate any link between gender stereotyping in advertising and gender inequality point 3); calls upon the Council, Commission and Member States to exploit and disseminate such research (point 4); emphasises the importance of Member States honouring commitments taken through the European Pact for Gender Equality and of MS and the European institutions adhering to agreed guidelines such as EQUAL (point 5, 6); calls on EU institutions to monitor the implementation of relevant provisions in European law (point 7); calls on EU institutions and Member States to develop awareness actions against sexist insults or degrading images of women or men in advertising and marketing (point 8); calls on MS to study and report on the image of women and men in advertising and marketing (point 9); calls on Member States to ensure that marketing and advertising guarantee respect for human dignity and are free of any incitement to hatred (point 19); considers that Member States should make official the award of prizes to reward advertising that breaks with stereotyping and presents a positive, status-enhancing image of women. (point 22); calls on Member States to develop educational initiatives that will promote gender equality by means of appropriate educational programmes (point 25).

You can find the full report here

As a researcher for the EU parliament, your job is to present findings on one of the above points. You are working as a team who will collectively present your findings. As a two person team, you will need to investigate a specific area of concern. However, you must ensure that the larger team is addressing different issues.

You will present your findings to a panel of EU representatives who will consider your findings as representative of the larger advertising environment.

You will be assessed using the Further Oral Activity criteria though this will not be used a sample for your final DP grades.

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